Tag Archives: klout

Networking through Social Media

18 Oct

In Libraries it is important to network, especially since most of us are looking for our first jobs. As most of you are aware, LinkedIn is a great resource for networking in a professional setting, but there are other sites that offer networking. Another thing to be aware of is your public image online. Here are some of the tricks I have learned and the sites that I have used.

LinkedIn

This site allows users to upload resumes as well as create personal profiles that employers can search through. That is LinkedIn at it’s very core, however the last few years have seen several additions to the site. One such addition is discussions which allows you to interact with professionals in the field on a variety of topics. I have joined several of these discussion boards and have it set up to send me emails once a week collating all of the unread posts. I have come across many interesting articles this way.

LinkedIn also added endorsements allowing you to ‘endorse’ friends, family, or coworkers. The endorsements are pre-selected, I think, and you just click on the bubble next to a contact’s name to endorse them. I know I am not explaining it very well, but go and check it out!.

Lastly, they have a newsfeed option that is very similar to Facebook. You can post status updates, comment,  and ‘like’ friends’ posts. I personally don’t use this feature, but I do have this blog as well as my Twitter feed linked to it so that it posts all of my updates from these two sites to my LinkedIn wall (There is an option to link your Facebook account as well, but I like to keep that one site private, but it is an option).

Klout

I am fairly new to Klout, but I do find that I like it! It is easy to create an account just register using Facebook or Twitter. Once you have an account just update your profile with all the information you are comfortable with then link all of your social media accounts that you wish to link, sit back and wait for your score.

Your Klout score shows you how influential you are on the internet. (I am at 63! Which isn’t too shabby if I say so myself. I have some celebrity friends on here as well who are paid to be social media nerds and their scores are only about 5-10 points away from me…) It tallies how frequently your Facebook posts are liked and shared, how many times your Tweets are retweeted or favorited, it basically tallies all the social media sites you subscribe to and lets you know how popular you are among your friends. It also shows your friends’ scores (assuming of course that they are on Klout as well). I am not sure exactly how this would get you a job, but there is definite networking potential here somewhere… I’ll find it eventually, probably when I have more free time!

BrandYourself

BrandYourself helps you to create your brand image online. This doesn’t sound very important until you think about how employers seek you out and how they try to find information about you. This site gives you the tools and holds your hand while you help bring your positive search results to the first page of Google and subsequently bury the negative or unrelated links.

Currently my score is a D- (this task is proving difficult as I have a very common name, and my fellow Amanda Richards’ are very visible. There is a singer, a Transsexual, and a smattering of other individuals by the same name). I have however brought my BrandYourself page as well as my blog page to the first page of Google results which is very exciting!

When you log on you are greeted with little thought bubbles that guide you. They have made branding yourself practically effortless. They show you secrets like adding your full name to the metadata of all of your social media accounts, as well as advise you to use the same name and photo on all of your accounts for continuity. It is very easy and free to use the basic service. However if you want more options there is a pay-for option as well.

I think that is about it for now. Using these 3 tools together I have noticed my LinkedIn inquiry count jump from 1-2 views a week to 8-10. I haven’t had and job offers yet, but that is probably due to my lack of applying for positions because I have been very busy preparing and taking Comps (Which I just finished 2 days ago!!!) So now I am going to settle back, and work on the copious amounts of reading and writing I have to do for the remainder of the semester.

Let me know if you have tried these services and what you think of them. Do you have other networking or Branding sites that you use? Tell me about them in the comments!

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My Feelings on Social Media

9 Sep

So as a “twenty something” social media  is rather central to my life, not only personally but academically and professionally as well.

Social Media (SM) is many things. It is a way to network for jobs, stay in contact with friends and family, find new friends who have interests in niche topics, a way to express yourself and your beliefs, and I could go on. I think that SM is different for everyone and that everyone molds it to their needs.

Facebook

For instance, I use my Facebook account to stay in touch with friends and family. I post all of my personal pictures and stories there so that the people I love and follow what is going on in my life as it happens (It really saves a lot on phone bills). I am on Facebook daily, typically I just open it in the background and use the chat feature to get quick messages back and forth from my colleagues as well as family.

I also use the smart phone app so that I can upload the pictures I take from my phone easily.

Twitter

I use Twitter more to follow people and companies and get up to date info on new gadgets, ideas, software, etc. Following companies like G4 (@g4tv), Tekzilla (@tekzilla), and This Week in Tech (@TWiT) have helped me stay on top of the tech world and learn about new hardware and software, gadgets, and really everything, that is coming out. I find this to be very helpful! Especially when you don’t have time to surf the web daily and look this stuff up by yourself. I typically try to check my Twitter account 2-3 times a week, which is not as frequent as I would like, but I am very busy. However the accounts that I think are very important like Tekzilla and TWiT I have sent to my phone as a text.

LinkedIn

I use LinkedIn to network professionally. It also has a news feed that you can post updates to (very similar to the Facebook feed) where I post job related posts and things that I think my colleagues might find helpful or interesting. I check this account maybe once a week if that. I update my CV frequently and if I am trying to apply for a job I look up the people on my contact list so that I know who I am dealing with. I figure they are doing the same thing to me so it is ok. 🙂

Google+

Google+ is good for me for both professional and social interactions. I find that there are a lot of tech and Library related people on this site and so I follow them and have learned a lot from their postings. I check G+ maybe twice a week. It is linked with my email account so all notifications go there anyway. And because not very many people use this service the updates for the week only take half an hour to read through. So it is quite manageable, which I like.

Pinterest

I also try to play with pinterest for keeping projects I want to try in one place. I very rarely use this service. I think it is cool but I haven’t really found a use for it other than organizing the hours upon hours of crafting I plan to do once I graduate.

Goodreads

The one site I might use above all the others is Goodreads. I read a lot and this platform allows me to create a virtual library where I can list all the books I read and review and rate them. I am also able to view other people’s ratings and such. I like that they create a place for people to join book clubs as well as host book giveaways daily. So I am on this site at least once a day! But again I think this might be more personal site than a professional or academic site.

Flickr

My husband and I love to travel and do some pretty awesome things. I am also pretty sure that my husband was born with a camera in his hand, so we have several external hard drives full of pictures we have taken over the years. So when Flickr opened to the public instead of just photographers we were thrilled! It is $20 a year for unlimited storage (the only SM we pay for) but it is worth it. You can upload your pictures to be shared publicly or privately and you are also given copyright options. In fact a few years back we were contacted by a hotel to use one of our images for their website. So that is awesome. I generally only upload photos here to share with my friends and family as they don’t distort images like Facebook does.

Klout

I just started using Klout maybe a month ago. It is a website designed to show you how influential you on in various social media platforms. You are given a score, I believe from 1-100, and it even breaks down where you get the most and least attention and gives you tips on how to improve your score and make yourself more visible to the people you want to market to. I login here maybe once a week just to see how my score is changing. I think this is a good service for small business owners so that they can see how their marketing is working.

Brandyourself

This site is very similar to Klout in that it helps you boost your info to the top of search results. It shows you where to put information on your various sites so that it is found by the Google Bots. I am currently ranking well on page 2 of Google 🙂 It is free to use but you are limited to the number of things that you can do unless you pay for a premium account. For me personally it is not worth it, but I think a small business or library might benefit from it! I very rarely logon, only when I get an email telling me that something on my account has changed.

I am sure I have more SM accounts, but I am at a loss as to what they are currently. I may update as I remember!

Basically, each SM platform has a market that it works best for.

And because I use so many sites I try to also use an aggregator.

Tweetdeck

Tweetdeck is good for Twitter and Facebook as it allows you to create ‘columns’ for specific things. You can have one column that updates you on one specific hashtag (#) or a column that updates you on just direct messages you have received from others, and so on.

Alternion

However, I like to use Alternion. It is in its second round of beta testing so they are still working on the bugs, but it is pretty awesome. Last I checked they allowed you to link 202 SM sites to your account. The home page has two viewing options, one that resembles the Facebook layout, and the second resembles the pinterest layout. The news feed pulls all the info from all your other accounts and places them on one screen, so that you don’t have to sign in to 18 different pages to check your social media accounts. And when you want to post something all you have to do is post it on Alternion and then hit a button that says ‘post to all accounts’ and then send. Then that update is on all accounts! Easy!

Again, they are still working out bugs, like posting to Google+ and notifying you of messages and such from outside networks. But it is work checking out in my opinion!

And, as a fun little extra, here is a tag cloud for my blog! 🙂

Here is a pretty awesome tag cloud I made on Tagxedo.com. This might be the best interface for creating tag clouds or word clouds I have used yet.

Week 2, Social Media for Information Professionals

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